Investment
Late Shri Ilesh Kiritkumar Shah

In Loving Memory of Our Founder

Late Shri Ilesh Kiritkumar Shah (2002 - 2021)

A man on a mission to educate and protect

2002

The Beginning

Krupa Investment was started in 2002 by Mr Ilesh Kiritkumar Shah. A person who was on a mission to educate people around him about investments preventing people from getting into scams. A firm believer of the term discipline who thought that if you have discipline you can reach great heights.

A Philosophy That Changed Lives

"
Salary minus saving equals expense — not the other way around
"

This philosophy transformed how thousands of families approached their finances, building wealth through disciplined saving and strategic investment.

The clients should always come first — His core principle that became our foundation

Our Mission

Educate & Prevent Investment Scams

"Spreading financial education to each and every human being so that hard earned money doesn't go away."

Following our founder's vision, we are committed to educating people about smart investing and protecting them from fraudulent schemes. Every client we serve is one more family safeguarded from financial pitfalls.

Our Vision

Most Trusted Family Advisor

"To be the most trusted family investment advisor, educating and empowering every client with knowledge and discipline."

1,000+ Families Protected
22+ Years of Trust
2021

The Legacy Continues

After the passing away of Late Shri Ilesh Shah in 2021, the baton of Krupa Investment was carried forward by his wife and his son. The philosophy of discipline which Ilesh Shah followed he instilled that in his family too.

Current Leadership

Mrs. Pinal Ilesh Shah

Mrs. Pinal Ilesh Shah

Insurance Division Head

Following 2021, Pinal Ilesh Shah, wife of Late Shri Ilesh Kiritkumar Shah, started handling the general insurance and LIC part of business. An expert in taking follow-ups and settling claims - be it as difficult as total knee replacement claim to car claim, we do it all. 9 out of 10 claims have been settled by us being the mediator. Because U the client are our priority.

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Dr. Nihar Ilesh Shah

Dr. Nihar Ilesh Shah

Fund Management Division Head

Dr. Nihar Ilesh Shah, son of Late Shri Ilesh Kiritkumar Shah, started handling the fund management part of business. A firm believer of the philosophy 'Start Early and Stay Long' - the famous philosophy of great investor Warren Buffett. He believes that if a medico like him can make substantial amount just by investing, anyone can. He believes that doing the same boring thing day in and day out makes you successful. An expert of compounding, handles finance as a wizard - known for making money from money.

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The Red 'U' - A Symbol of Our Values

Two years ago, we created the Krupa Investment logo — a symbol born from the values and wisdom our father instilled in us. He often said, 'Nihar, no matter what, the clients should always come first.' That philosophy has guided both me and my mother ever since he left us.

The U represents U — the client, always at the heart of what we do

Our Investment Philosophy

Start Early, Stay Long

Warren Buffett's time-tested wisdom, applied to every portfolio

The Power of Time

Starting early is the secret ingredient to wealth creation. Through the magic of compounding, time transforms small, consistent investments into substantial wealth. The earlier you begin, the more your money works for you.

Consistency Over Timing

"Doing the same boring thing day in and day out makes you successful"

- Dr. Nihar's proven approach. It's not about timing the market; it's about time in the market. Regular, disciplined investing beats trying to predict market movements.

Accessible to Everyone

"If a medico like me can make substantial returns, anyone can"

- Dr. Nihar Ilesh Shah. Investing isn't reserved for financial experts. With the right guidance and discipline, anyone can build wealth regardless of their profession or background.

Our Core Philosophy: D.I.S.C.I.P.L.I.N.E.

We at Krupa Investment are firm believers in the ideology of DISCIPLINE

At D.I.S.C.I.P.L.I.N.E., we believe wealth is built step by step — not overnight.
D

Dedication to Client Success

Every decision we make, every strategy we implement, is driven by one goal: your financial success. Your growth is our commitment.

I

Integrity in All Dealings

Transparency and honesty form the foundation of trust. We believe in clear communication and ethical practices in every interaction.

S

Strategy-Driven Approach

No two clients are the same. We craft personalized investment strategies tailored to your unique financial goals and risk appetite.

C

Consistency in Performance

Sustainable returns come from consistent effort. We focus on steady, reliable growth rather than chasing quick wins.

I

Insight into Market Trends

Staying ahead requires deep market understanding. We continuously analyze trends to position your portfolio advantageously.

P

Patience for Long-Term Growth

True wealth creation is a marathon, not a sprint. We help you stay focused on long-term objectives while navigating short-term volatility.

L

Learning Continuously

Markets evolve, and so do we. Continuous education ensures we bring you the best strategies and latest financial innovations.

I

Innovation in Solutions

From traditional portfolios to modern SIPs, we embrace innovative solutions that align with changing investor needs.

N

Nurturing Client Relationships

We're not just advisors; we're partners in your financial journey. Building lasting relationships based on trust and mutual respect.

E

Excellence as Standard

Mediocrity has no place in wealth management. We strive for excellence in service, strategy, and results.

A Heartfelt Note from Krupa Investment

Two years ago, we created the Krupa Investment logo — a symbol born from the values and wisdom our father instilled in us.

He often said, 'Nihar, no matter what, the clients should always come first.'

That philosophy has guided both me and my mother ever since he left us. It has become the foundation of everything we do.

As we complete four financial years, we want to express our deepest gratitude for your unwavering support.

We know the journey hasn't always been easy on either side, and yet, you've continued to place your faith in us. For that, we are truly thankful.

Each year, we reflect on our journey — recognizing where we fell short and learning how we can improve.

At Krupa Investment, our mission has always been to grow, evolve, and serve you better with each passing year.

This year will be no different.

Thank you for trusting us, believing in us, and walking this path with us.

We look forward to continuing this journey together — with renewed commitment and shared success.

Happy Investing,

Pinal Ilesh Shah
Nihar Ilesh Shah
Krupa Investment

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